Born into a Jewish family in Botosani, northeastern Romania, Isidore Isou (born Ioan Isidor Goldstein, 1925-2007) started his career as an avant-garde art journalist during World War II. With the future social psychologist Serge Moscovici, he founded the magazine Da, which was soon after closed down by the Romanian authorities. He then moved to Paris, having developed many concepts that intended as a total artistic renewing starting from their lower levels. He called himself a Lettriste, a movement of which he was initially the only member (at the age of 16 he had published the Manifesto in 1942) and published a system of Lettrist hypergraphics. Others soon joined him, and the movement continues to grow, albeit at times under a confusing number of different names.Source: Wikipedia
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